Google Ads App Updated With 3 New Features

Digital Marketing

By Dena Mason On Nov 24, 2021

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The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.

With the Google Ads app, marketers will be able to:

• See more explanations for campaign changes
• Monitor real-time search trends
• Create entire campaigns on their smartphone

Here are more details about each of these updates.

1. Improved Performance Insights

Screenshot from: support.google.com/google-ads, November 2021.

The Google Ads app now gives you more context about campaign insights, such as explanations for performance fluctuations.

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If you make a change to your bid and budget strategy, for example, the app will explain how the change impacted performance.

Shifts in search interest will also be better explained, as well as insights into positive performance changes.

This new data can help you understand what worked in your campaigns and why, which is information you can use to create more successful campaigns in the future.

2. Real-time Search Trends

Screenshot from: support.google.com/google-ads, November 2021.

Keep up with consumer demand with a new report on search trends, which is updated in real-time.

“For example, let’s say you’re a grocery retailer looking to reach more customers. With Search trends, you may notice a rising trend for “cookie decorating kits” and “bread & pastry dough”. You can then act on these trends by creating new campaigns for these products, and even update your in-store and online merchandising as well. “

Tapping on an individual search trend will show you popular queries associated with it.