Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year.
The holiday shopping season. The weeks encompassing Black Friday and Cyber Monday already add pressure to businesses looking to meet customer demand as well as their own revenue projections. Throwing a core update into the mix could make this even more complicated. This has made some SEOs wonder if Google is out of touch with both the business and search communities.
The SEO community response. Many in the search community are questioning Google’s timing on this update. Some marketers responded to Google Search Liason Danny Sullivan’s explanation, including SEO Rich Missey, who identified possible issues that could arise with business stakeholders.
Possibly a different perspective: While I, as an SEO, don’t get “flustered” by updates (usually), senior stakeholders may see the word “update” and have questions.
A.K.A. Freak out.
A.K.A create fire drills.
A.K.A horrible time suck.
And so forth. 🙂
— Rich Missey (@richmissey) November 18, 2021
Sarah Blocksidge of Six City Marketing pointed out that, while a core update took place around the same time last year, its timing was a little more reasonable.
well, they did do one around this time last year as well but at least it was after black friday https://t.co/VYypG5bHpj
— Sarah (she/her) (@SarahBlocksidge) November 17, 2021
