How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.
Getting this wrong can result in you leaving sites out that can drive ranking, or worse, including sites that will provide no value or potentially get you penalized.
On November 10, I moderated a sponsored Search Engine Journal webinar presented by Kevin Rowe, Founder, and CEO at PureLinq.
He shared tips on identifying and evaluating your sites for link building so that it’s high-impact and low-risk.
We’ve summarized the webinar presentation below if you’d like the highlights.
For a deeper dive, complete the form to access the entire presentation with all the extra details.
Google Pays Attention To Link Building
There are a lot of different aspects to link building, from strategy to analysis and reporting.
We focused on evaluating sites for link building for this webinar, which is often a very misunderstood topic. Let’s start with some quick background.
The Google Penguin update launched in 2012. Part of its goal was to promote high-quality websites and marginalize the presence of those engaging in manipulative link schemes and keyword stuffing on search engine result pages (SERPs).