As you know, Google started to rollout the November 2021 Core Update yesterday, November 17th at around 11am ET. Below is a recap of the early chatter and data we are seeing on this update less than 24 hours after it started rolling out. Keep in mind, we expect to see more over the next several days but I wanted to share some of the early reports on the impact of this update.
There is a lot of recent chatter so far, mostly about the timing of this update but some are already reporting traffic changes, big ones, on their sites or client sites. I’ll sum up what I see in the forums and on social below in regards to what we are seeing. Also the tracking tools, many are showing big changes already – not all are – but many are.
SEO Chatter On November 2021 Core Update
It is super early to see chatter right now, I mean, you can pick up hourly changes and some are. But for news sites like this, doing that is not a good idea – this site is spiking because of the Google update news – so you can’t use charts to say I saw a lift on news sites. You need to watch those sites over numerous weeks…
But for normal sites that are not news driven, you should be able to see traffic changes quickly, if you take out any seasonality or other outliers.
We have threads at WebmasterWorld, BlackHatWorld, Google Search Central Forums, comments here on this site and others. Here is are some quotes from those threads based on this new update:
Ok, so the core update is officially being deployed. On our side, our turnover (ecommerce) has collapsed to the point where our ads budget is more important than our revenues ! 80% loss ATM …
usa here. rollout day 1 seems fairly slow and uneventful (not complaining). agree or disagree?
I can see why it’s quiet here — there is not much volatility in the SERPs, at least not yet, and not throughout the day. However, with our specific KWs and site, there was quite a bit of volatility throughout the day
Seems like this one is with a late / slow rollout.
