Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.
First, we asked our Twitter followers to vote:
55% of our followers guessed it right! The result was positive.
Read the full case study to find out why.
The Case Study
Greetings, SEO aficionados! One of the areas we’ve covered before, and which continues to be a winning strategy, is adding persuasive copy to your meta areas, such as title tags.
In this test, we are working with a niche sports retailer to increase clickthrough rates by adding a non-SEO element of persuasive copy to the end of the title tag.
The Hypothesis
It didn’t take a lot of guesswork to hypothesize that adding the persuasive copy “Guaranteed Lowest Prices” to the end of the page title would increase the clickthrough rate for searchers reading this new title in the search results pages.
The Test
So, we set up the test using our edge editing & testing platform: SplitSignal. A percentage of the category taxonomy pages within the site was selected as the test variant, while the remainder of the taxonomy pages would serve as the control group.
The Results
SplitSignal ran this test over 21 days, and happily, we found a statistically significant, POSITIVE result for the client. More specifically, there was an 11.4% increase in clicks to the test group when compared to the control cohort over the same period!