As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion.
While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains popularity.
Similarly, we’re seeing these major search engines and social media platforms incorporate generative AI into the user experience.
What does this mean for your customers and prospects? Consumers can use new and existing platforms to interact with your content in a more natural conversation style.
They can ask questions, build on ideas, and get answers without leaving the interface.
So, how can brands maintain their visibility on these platforms and control how their content is understood in the face of generative AI? The answer boils down to three things:
- Investing in great content.
- Developing a content knowledge graph.
- Having a growth mindset.
Together, these three pillars will ensure that people and machines understand your brand and content, enabling your team to thrive in this new world of generative AI search.
Let’s start with content.
Investing In Great Content
Over the last two years, we’ve seen Google place heavy emphasis on “Helpful, reliable, people-first content.”