In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results.
His advice may be helpful if you’re having similar problems with Google displaying the wrong prices for your products.
Ensuring Accurate Product Prices in Organic Search Results
One of the questions focused on ensuring accurate prices are displayed in organic text results for their products.
In his response, Mueller drew attention to Google Merchant Center feeds.
“I’d recommend using the Merchant Center feeds if you can,” Mueller advised.
He pointed out that Merchant Center offers ways to submit pricing data directly.
He recommends retailers look into this option, implying it’s a low-effort way to ensure accurate prices across search results.
Mueller continues:
“There are ways to submit pricing information in Merchant Center that don’t require a lot of work, so check that out. If you can’t find ways to resolve this, then please drop us a note in the help forums with the details needed to reproduce the issue.”
