During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform.
Though details remain limited, this feature could enhance content discovery.
Huffman stated during the call:
“Later this year, we will begin testing new search result pages powered by AI to summarize and recommend content.”
He suggested this could help users find information on products, shows, and games and discover new communities.
Reddit’s consideration of AI search aligns with broader industry trends, as many tech companies integrate AI capabilities into their products.
Financial Context
This announcement was made alongside Reddit’s Q2 2024 financial results.
The company reported 54% year-over-year revenue growth, reaching $281.2 million for the quarter.
User growth also increased, though specific figures were not provided in this initial report.