Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results.
SERP features and query refinements play a big role in this transition. They direct users from unrefined searches to finding products as quickly as possible, having an outsized impact on clicks and revenue.
In this deep dive, I analyzed +28,000 shopping SERPs to understand how query refinements work and how e-commerce sites can use them.
It’s a bit early for shopping season, but I’m writing a lot of e-commerce because most shops need some time to make changes on their site (especially the big ones). So, if you want a fruitful 2024, now is the time to get the work on the roadmap.
This piece builds on two analyses I’ve published previously:
1. Growth Memo
A warm welcome to 80 new Growth Memo readers who joined us since last week! Join the ranks of Amazon, Microsoft, Google and 13,400 other Growth Memo readers…
2. Growth Memo
SEO funnel shows the full path from the creation of pages on a website to getting organic traffic…