Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public.
Remember when every domain used to look like www.caraccidentattorney.com or www.buydogcollars.com?
That’s what we’re referring to when we talk about an exact match domain (EMD).
EMDs are domain names that include the exact keyword phrases you want to rank for in the SERPs.
Luckily, on September 28, 2012, Google’s Matt Cutts confirmed exact match domains are not a ranking factor.
Now that we’ve settled that dispute, let’s analyze how the domain name impacts search results.
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Take a deep breath and prepare to get the real story behind the SEO industry’s false claims on exact match domain names. To avoid a future crisis of your own, keep reading.