Microsoft announced yesterday it has begun testing its new Bing generative search experience – so Bing GSE (versus Google SGE). “By combining the power of generative AI and large language models (LLMs) with the search results page, Bing’s generative search creates a bespoke and dynamic response to a user’s query,” Microsoft wrote.
This is being tested on a “small percentage of user queries,” Microsoft wrote.
The new Bing generative search experience uses AI to not just generate sections and content on the search results page but also lays out the page using AI. In the screenshot below you see the following AI and non-AI elements:
- Answer Summary
Here is a screenshot: