In an SEO Office Hours podcast, Google’s John Mueller answered the question of how to get more product rich results to show in the search results. John listed four things that are important in order to get rich results for product listings.
Product Rich Results
Product search queries can trigger rich results that presents products in a visually rich manner that Google refers to as Search Experiences.
Google product search experiences can include:
- Product snippets that include ratings, reviews, price, and whether availability information.
- Visual representations of products
- Knowledge panel with vendors and products
- Product images in Google Images search results
- Result enhancements (reviews, shipping information, etc.)
John Mueller Answers Question About Product Rich Results
The person asking the question wanted to know how to get more “product snippets in Search Console” which confused Mueller because product snippets are displayed in the search results, not search console. So Mueller answered the question in the context of search results.
This is the question:
“How to increase the number of product snippets in Search Console?”
John Mueller explained that there were four things to get right in order to qualify for product rich results.
Mueller answered:
“It’s not really clear to me what exactly you mean… If you’re asking about product rich results, these are tied to the pages that are indexed for your site. And that’s not something which you can change by force.