Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be the result of a glitch. “I had five clients impacted; most ads are no longer disapproved (though one account still has some). Of the other four, three have ads Eligible (Limited) for Destination Mismatch,” said Director of Search Strategy at JumpFly, Nikki Kuhlman, who first brought this to our attention.
The Google Ads team is aware of the issue and is currently investigating it, said Ginny Marvin, Google’s ads product liaison.
Several PPC professionals are experiencing the same disapproval. After Kuhlman shared the issue, other PPC practitioners commented that they’re also noticing the same disapproval. “Confirming. We just got 1,000’s of disapproval’s for that,” Andrew Kachel commented. And, as Shaun Maharaj has pointed out, the empty fields in the notice (shown below) may indicate that something isn’t working properly on Google’s end.
Seeing the same. New rejections coming in every couple of hours. Seems like a bug because the fields are blank pic.twitter.com/AcsC78lGBf
— Shaun Maharaj (@shaunmaharaj) November 4, 2021
One professional, Christian Rios, said that he’s now seeing destination mismatch disapprovals for ads that “haven’t been touched in ages.”
One glitch after another? There seems to be another Google Ads issue going around: Since mid-October, some advertisers have reported that they’re receiving an error saying their ads aren’t showing due to a location targeting issue. One advertiser has allegedly been told by a Google representative that the error is now fixed, however many are still reporting the issue. It is unclear whether these issues are connected.