Google announced last night that is has begun rolling out a new algorithm update targeting search spam. The new update is named the November spam update and should take about a week to rollout fully.
Google said on Twitter “as part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”
Google took this opportunity to link to the high level Google webmaster guidelines.
As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search: https://t.co/jK3ArQmTqT
— Google SearchLiaison (@searchliaison) November 3, 2021
So we do not know if this update targets link spam, content spam, or other forms of search spam. Google is just telling us to follow the overall webmaster guidelines.
We’ve reported on many many unconfirmed updates since this confirmed update, but the last confirmed update was the link spam update that rolled out between July 26, 2021 and August 24th – which was four weeks long, when Google said it would take two weeks to roll out. Before that was the July 2021 core update, Spam part two update, Spam part one update, Page experience update, Predator update, June 2021 core update and products review update.
It does seem like some of the tools picked up on this rollout already – maybe it was something else? I am just not sure if there would be so much volatility from a spam update?
