Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.”
Google: We’re Not Building A Better Search Engine
The first speaker, Philipp Schindler, SVP & Chief Business Officer at Google, said out loud what Googlers normally don’t when he said that the purpose of search results is to show advertising.
He made the remark in the context of a new AI video tool that will help YouTube creators make more content.
At the 18:19 minute mark of the event, Schindler boasted:
“We’ve been collaborating with some really talented film makers, musicians and artists, and the results have been simply incredible. Soon we’ll bring video to shorts, opening up a whole new world of creative possibilities for you and your brands. Just imagine every creator with the power of AI in their pocket.
So what does all of this mean for you? More creators creating more quality content attracts more viewers, which means more reach, engagement and ROI for you. We’re not just building a better search engine or a better YouTube. We’re focused on opening up new opportunities for your business.”
The statement that Google is using AI Overviews and Search to build reach and ROI for advertisers is not the only one. The next two speakers made the same point.
Search And Shopping Ads In AI Overviews
The next speaker was Vidhya Srinivasan, VP/GM, Advertising at Google. She begins by describing how search experiences will drive traffic to websites. Then quickly switches gear to show how interactive advertising will push organic search listings literally beyond the view of users who are making the search queries.
At the 30 minute mark of the video, Srinivasan explained: