Hello SERP sorcerers, tech SEO specialists, and link building extraordinaires!
It’s almost Halloween, and we didn’t want it to pass by without sharing some spooky stories. But not just any scary stories.
Ghostly appearances in the SERPs, website necromancy, mysterious strategies… These tales are terrifying enough to make the blood of even the most veteran SEO run cold.
Brace yourself.
Dear SEO, I Can’t Hear You
In horror movies, there’s always that one wise person warning everyone that a house is haunted. Everyone seems to ignore this person only to die one by one. SEO is sometimes a lot like that.
Tess Voecks, Director of Product Management of Local SEO Guide, said, “I was the SEO team lead for a power tool retailer. I told them (as nicely as possible) what an awful idea it would be to skip testing. I also explained what the ramifications of having no internal links would be.
“They told me to stay in my lane and just send along my recs because I’m ‘just an SEO.’ (I was, like helllloooo!) I was told to leave the heavy lifting and product knowledge up to the boys.
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