With plenty of information out there about the best ways to optimize your landing pages for improved conversions and rankings, we thought that most of the content lacks one thing — clear-cut insights based on real-world cases.
This is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer their recommendations on how a selected site can work on its landing pages’ performance to boost both rankings and conversions.
Watch the videos below to learn how to:
- Prioritize your landing page optimization efforts.
- Spot the biggest issues that prevent users from converting.
- Use branding and copywriting to improve your trustworthiness and authority.
- Make on-page changes that improve user experience and engagement.
About the Site
Type Studio is a Berlin-based company that offers solutions for text-based video editing (transcription, subtitles, etc.) to their customers around the globe.
Their website has a few hundred webpages. They target English-speaking audiences, with the main focus being on the US.
Type Studio’s Organic Presence
Our experts got the following overview of the website’s organic performance using the Semrush toolkit:
- 95% of Type Studio’s organic traffic is non-branded. The website is attracting organic visitors through almost 3,000 keywords, including highly competitive keywords like “video transcription”, “auto-translate”, and more.
- Organic traffic to Type Studio’s website has presented a strong, positive trend since April 2021.
Overall, Type Studio is off to a good start, and their growing monthly traffic numbers only prove this. As they are clearly placing their bet on SEO, when it comes to organic visibility, the sky’s the limit. So our experts were set with a task to help them refine their efforts and maximize the performance of each landing page.
Maximizing Your Landing Page Performance: 5 Approaches from 5 Top SEO and CRO Experts
Armed with insights from Semrush, our five experts took a look at Type Studio’s website to give their suggestions on how they can improve their on-page and off-page strategy to trigger conversions.
From site health to page copy to email marketing, they covered some of the gaps that should be filled out for impactful results.