With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs?
In January, Google laid off hundreds of workers as it shifted its investments and focus to AI development. The tech giant is not alone; brands like UPS and Duolingo, to name a few, are doing the same thing.
Is this a new trend, or is it something to be really concerned about?
Let’s explore how AI is unlikely to replace SEO specialists completely, but it will certainly transform how we work.
A Closer Look At How AI Is Transforming The Field Of SEO
Before AI went mainstream, much SEO work was manual and required much time to perform certain tasks.
For example, optimizing a landing page could take thirty minutes to a couple of hours, depending on your experience and skill level.
Producing a content strategy took a good amount of time (i.e., a week or more), depending on the site, competition, search engine results pages (SERPs), etc. But now, with AI, SEO pros can do things quickly and more efficiently.
Here’s how AI can help us become more efficient. But be careful to also acknowledge the limitations of AI. A humanized approach, incorporating AI where appropriate, is a win-win situation.
Enhancement Of Tools To Drive Better Efficiency
AI has definitely enhanced some of the tools we use to perform our jobs, making tasks like keyword research, competitor analysis, and content optimization more efficient and effective.