Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages such as in the SEO, structured data and ranking documentation.
The beta feature is supposed to become available on all developer pages to answer questions about the page a site visitor is on or any other webpage in the developer documentation.
Developer Profile Required
The new feature, called Side Panel Chat, is only available though desktop devices, not on mobile. It’s available in many regions but requires users to register for a Developer Profile. Signing up requires signing into a Google account to create a developer profile but it doesn’t require confirming your email address.
Google’s documentation explains that the developer profile allows it to personalize the chat panel responses. The developer profile itself is gamified with achievements for unlocking and badges that can be earned.
Side Panel Questions
The AI chat answers questions about anything that’s in the developer pages documentation but it’s possible for it to go off the rails a little bit. I asked a question about link building and one of the responses was questionable.
The question asked:
What are five hot ways to build links?
The one arguably sketchy answer was: