As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rolling out) would result in a recovery. But it does not appear that any site has yet recovered from the ranking declines they saw in September 2023.
I have personally not heard of anyone say they recovered from that September 2023 helpful content update and I track a ton of chatter across many forums and social media platforms. Heck, most of the comments left on this site are from site owners and SEOs who have been dealing with the outcome of the September helpful content update and no one has commented they recovered. In fact, many of them said they are seeing even less visibility from Google Search since the March core update.
But the data that Glenn Gabe posted on X yesterday says that of the over 200 sites he tracked that got hit with the helpful content update, zero – I repeat – zero have recovered. Glenn wrote, “Now that we are two weeks into the March core update, I ran the visibility numbers for several hundred sites impacted the September HCU(X). I haven’t see one that recovered yet. Actually, most were down even more (see screenshots below of March impact and then overall impact since the September HCU).”
He shared some charts of random sites that were hit by the helpful content update in September 2023 and how their visibility was throughout yesterday:
Now, as Glenn said in his post, “Remember, the helpful content system has been baked into Google’s core ranking systems now. Google explained that instead of one classifier and system, there are now multiple systems assessing the helpfulness of content.” We covered this in our previous stories. And we know the core update still has a couple of weeks left to roll out. So maybe (but I am doubtful) the helpful content components of this core update will roll out at the tail end of this core update and we will see some recoveries?