Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA).
The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as “gatekeepers.”
Independent SEO consultant Brodie Clark shared recent examples of these changes on Twitter, noting the quiet introduction of default ‘Products’ and ‘Product Sites’ tabs featuring organic merchant listing results and focused web pages, respectively.
SEO News: Google has quietly rolled out some major changes to their search results.
In the past, we have seen Google testing out different search menu tabs, focused primarily on changes related to either ‘Web Results’ or ‘Forums’ (a replacement of ‘Perspectives’).
Now seeing a… pic.twitter.com/xA77zweFlc
— Brodie Clark (@brodieseo) March 21, 2024
Previously Announced Search Features
In a February announcement, Google provided an early look at these new search experiences for Europeans.
According to the announcement, these updates are designed to present users with rich and relevant information while improving the visibility of aggregators, suppliers, and businesses.