![LinkedIn Algorithm Change Could Promote Your Best Posts For Months LinkedIn Algorithm Change Could Promote Your Best Posts For Months](https://www.searchenginejournal.com/wp-content/uploads/2024/02/IMG_2024-02-29-180527.jpeg)
LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders.
This information is revealed in a recent talk published on Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to boosting engagement on the platform.
Here are the highlights from the discussion.
Suggested Posts – A Major Algorithm Shift
LinkedIn is developing a new “suggested post” feature to promote relevant content to specific audiences long after it was initially shared.
“Right now, content lives and dies on the newsfeed very quickly,” said Jurka. “We’re trying to collect the sum total of professional knowledge on our platform and make sure it surfaces whenever you need it.”
The suggested posts feature marks one of LinkedIn’s biggest algorithm changes in years. It represents a shift in how social platforms distribute content by keeping old posts alive if they remain relevant.
LinkedIn confirmed the feature is currently being tested on a small percentage of users. However, the executives didn’t specify when it may roll out more widely.
How LinkedIn Will Choose Posts To Suggest
Here’s how suggested posts will work:
- LinkedIn’s algorithm may identify content as uniquely valuable if you share an insightful post on a niche topic.
- Then, for months or years after you posted it, your content could appear in the feeds of users who show interest in that subject – even if they don’t already follow you.
The goal is to actively match users with relevant content based on their needs at the moment rather than simply displaying the most recent posts.