The Value of YouTube in 2024
Whether you have a channel or are running paid ads, YouTube has become the place to be for building brand awareness, connecting with users, and growing sales.
With 2.49 billion monthly logged-in users, YouTube is the second-most popular social media channel.
From 2022 to 2023, its global advertising revenues increased by 8% to hit about $31.5 billion.
And creators take home approximately 55% of the revenue generated on their channels.
These numbers largely stem from people turning to social media apps like YouTube for entertainment and trusted information.
So much so that Google has added a dedicated “Perspectives” filter to surface relevant social media content to searchers.
And, as of February 2024, YouTube videos now appear on search engine results pages (SERPs) for over 791.3 million search queries in the United States alone—with a clear upward trend in recent months:
Check out our full list of recent YouTube stats that emphasize the platform’s massive reach and marketing potential. As well as key demographics, organic search trends, and more.
YouTube Growth Stats
YouTube continues to be one of the world’s most popular online platforms. For both individual creators and marketers, this popularity means significant opportunities to grow their audiences.