Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.
This is a major update since the last update, version 15 back in October 2023. Then before that was version 14.1 which was released in August. Version 13.1 preceded this new version, which was released in April 2023. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.
Here is a release video for version 15:
Here are the release notes for version 16:
Account Management:
- Migrated advertising_partner from AccountLink to ProductLink and ProductLinkInvitation.
- Removed data_partner and google_ads from AccountLink.
- Added IdentityVerificationService to manage advertiser verification. StartIdentityVerification() is used to start a verification session using the provided verification_program. It creates a new verification session and returns an empty response for a successfully created verification. Added IdentityVerificationProgram.ADVERTISER_IDENTITY_VERIFICATION. GetIdentityVerification() can be used for retrieving verification information, which returns several objects of IdentityVerification. Each IdentityVerification includes: verification_program which is the identity verification program type, identity_verification_requirement that contains details related to the deadline by which the advertiser should finish verification
verification_progress that contains details related to the verification session including:
program_status represents the current status of this verification session
action_url directs the customer to a URL to complete the verification. invitation_link_expiration_time represents the expiration date for the action_url; Enums:
IdentityVerificationProgram, IdentityVerificationProgramStatus; Errors: IdentityVerificationError,