What Is the Google Analytics Tracking ID?
The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app).
Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior data.
Which are helpful for when you need to make data-driven decisions for your marketing campaigns.
More accurately, it’s called “Measurement ID” in Google Analytics 4 (GA4).
And it looks like this:
How to Find the Google Analytics Measurement ID
First, log into your Google Analytics 4 account. Second, click “Admin” from the navigation sidebar.
Third, select “Data streams” under “Data collection and modification.”
And choose your Data Stream from the list.
Then you’ll see your Measurement ID: