Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week. In fact, some already started to see the opt-out feature on Sunday.
Anthony Higman spotted this and posted about it on X saying, “It Looks Like Google Just FULLY Rolled Out Branded Local Services Ads And It’s NOT A Setting That You Can Control.”
He shared this screenshot:
Ginny Marvin, the Google AdsLiaison replied on X saying, “This is an experiment that will be rolling out shortly.”
“To be clear, the opt-out will be available for everyone. Customers will receive more information on this next week,” she added.
Later Ginny explained that “Advertisers are charged only for new leads, not existing customers. (On both call and message leads, users are asked whether they are a returning customer.)”
The setting might be related to that direct business search setting that you may be able to toggle on and off within your LSA campaigns but at the time I wrote this story, that setting was missing for most advertiers.
Samara Hart on Sunday said on X, “Opt-out appeared today for our accounts.”
Here are some of the posts about this:
