New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to a data stream that can be manipulated in the GUI of your choice.
Application Programming Interface (API)
API is a widely used technology that acts as a bridge between two applications that enables one to manipulate the other. It’s use is everywhere, particularly in WordPress where an API can allow a plugin to access and manipulate the website information contained in the database.
Wix Case Study
The collaboration between Google and Wix embedded Google’s Search Console APIs within the Wix dashboard, streamlining the SEO process for millions of Wix users globally.
Users benefit by gaining easy access to useful insights and functionalities of Google Search Console within the familiar Wix dashboard, keeping a unified experience within Wix without having to learn a different user interface.
Implementation and User Benefits
Wix’s integration strategy focused on leveraging Google APIs to enhance its own SEO tools that users are already familiar with. The process involved choosing and integrating specific Google functionalities that complement Wix’s user interface (dashboard UI), resulting in a more intuitive experience of Google’s search console features.
The case study reports that users who integrated search console APIs experienced an average increase in traffic of 15% over the course of one year.
Ecommerce sites experienced a 24% increase in Gross Product Value compared to Wix similar Wix ecommerce sites that did not use the search console API integrations.
According to the case study:
“So far, over 2 million Wix sites connected their Search Console account and submitted a sitemap to Google through the new integration. They also regularly used the new features, such as Site Inspection and Analytics Reports to troubleshoot indexing errors, fix them and get insights on resulting changes in performance. “