Working at an online marketing agency, you probably spend a lot of time preparing client reports.
Let’s face it. Creating reports for your client is a tedious task. The purpose can often seem unclear, and, before you know it, the next one is due.
You might wonder sometimes: What’s the point? And is there a way to do it better?
In this article, you’ll find a quick recap of what client reporting is really about, and why it matters. Read our insights on how to create a standout report for your client and demonstrate the value your agency provides. Get tips on how you can leverage our My Reports tool to create more powerful client reports, faster, and more.
What Is Client Reporting?
As any other business serving clients, your digital marketing agency has a responsibility to account for the work you’ve been commissioned to do. Clients expect to be informed about the allocation of resources and the performance of campaigns on a regular basis.
To this end, you have to monitor relevant metrics, such as website traffic, social media engagement, ad spend, and CTR. And then you must share the performance stats with your clients. The resulting documents are called client reports.
Depending on the nature of the collaboration, you can send these reports at daily, weekly, or monthly intervals. Alternatively, you can choose to give clients access to an “always-on” dashboard displaying the latest data.
Why Client Reporting Is Crucial
Though it might seem like the most boring task on your to-do list, client reporting may well be one of your highest contributions to the agency. Here’s why.
Client Reports Can Set Your Agency Apart
Clients need to feel justified in their choice of working with you. Client reporting is one possible means of differentiating your agency from your competitors. If your reports are consistently high quality, if they reflect your company values, and of course, if they prove that your efforts are successful, they can help to reinforce your agency’s competitive edge.