![The Ultimate Guide to Amazon Keyword Research [+ Free Tools] The Ultimate Guide to Amazon Keyword Research [+ Free Tools]](https://static.semrush.com/blog/uploads/media/d4/9d/d49d9923d3a55dfd1e5953bfb8935b24/guide-to-amazon-keyword-research-sm-non.png)
Keywords are a big part of how Amazon determines which products to display in a specific customer’s search.
So, using the right terms in your listing increases the chances that your products will appear high in Amazon’s search results.
In this guide, we’ll explain how Amazon’s search algorithm works. We’ll then go over different methods for doing Amazon keyword research and show you how to add those terms to your product listing.
How the Amazon Search Algorithm Works
Amazon’s search algorithm (A10) ranks products based on multiple factors:
- Keywords: Adding specific keywords to your product listing can show that your product is relevant for a particular search
- Reviews: Receiving a lot of positive reviews (and few or no negative ones) indicates to Amazon that you offer a high-quality product. Making its inclusion in search results more likely.
- Conversion rate: Maintaining a high conversion rate (the percentage of people who purchase after clicking your listing) makes it likelier that Amazon will showcase your product in search results
- Sales history: Having a longer sales history indicates shoppers are probably happy with your product. Which gives your product a higher potential for appearing on the first page of Amazon’s search results.
All four factors help the algorithm determine the most suitable products for a specific search. Our guide focuses on how to optimize your product listings for the first factor: keywords.
Further reading: Amazon SEO: Top Strategies to Optimize Your Product Listings
What Amazon Keywords Are
Amazon keywords are terms you can associate with your product to help Amazon understand that your product meets buyers’ needs.
Amazon gives you two ways to add keywords to your product:
- Frontend keywords: Keywords you use throughout your product listing. For example, any keywords you might add to your product title, description, or bullet points section.
- Backend keywords: Keywords added in the “Keywords” tab of your product listing in Amazon Seller Central. These keywords won’t be visible to shoppers, but Amazon still considers them when determining whether your product matches a purchase search.
How to Effectively Conduct Amazon Keyword Research
So, how do you find the best keywords to use in your Amazon product listings? Well, you need to do proper keyword research.