![Google Answers Question About Signals And Syndicated Content Google Answers Question About Signals And Syndicated Content](https://www.searchenginejournal.com/wp-content/uploads/2024/01/google-cross-domain-canonic-65ba12d52452c-sej.png)
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content.
The question was asked by Lily Ray (@lilyraynyc) on X (formerly Twitter).
“If an article is syndicated across partner websites, and Google chooses the partner as canonical (even if canonical on partner site ➡️to original source), does this mean all SEO value is consolidated to partner URL?
E.g. link signals, UX signals, social media signals etc. from the group would be consolidated into Google’s chosen canonical?
& each time this happens, does that represent an “opportunity cost” from the original site, in the sense that they lose out on that SEO value?”
Lily asked about cross-domain canonicals and this:
- Link signals
- UX signals
- Social media signals
John Mueller tweeted:
“Hi Lily! It’s complicated, and not all the things you’re asking about are things we necessarily even use.