Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed.
A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking.
He tweeted:
“Does anyone have an explanation to why some of our articles are not showing up in the SERPs… at all?
I’ll update the article with new info, it pops back in and ranks well, then disappears again.
This is happening to lots of our great content, it’s very frustrating :(“
That person subsequently shared the URL of the site under discussion and that’s when SearchLiaison tweeted a response.
Google SearchLiason Mini Site Audit
SearchLiaison’s mini audit spotted three problems that may be causing the site to underperform in the search engine results pages (SERPs).
Overview Of Why A Webpage Is Underperforming In SERPs
Below is an outline of four things that SearchLiaison called attention to. I wouldn’t take what they say as indicative of actual ranking factors.