In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites.
Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success.
Fostering Collaboration
If there is no or little collaboration today, an easy first step is to create a Slack channel or even a shared folder on your company intranet for sharing tips, articles, or slides from a conference you attended.
Include the stakeholders from the different roles mentioned above across the different markets.
This will often elicit feedback on your content and encourage sharing by others.
Over time, you can do quarterly knowledge sharing or even regional road shows, conducting workshops during regional meetings.
Best Practice Guides
If there are not any documented SEO best practices, start by sharing your guides.
Linking to them in your email signature and recording them with a web meeting software where people can better understand the nuance are effective ways of sharing knowledge.