![YouTube Announces Live Shopping and CTV Product Updates YouTube Announces Live Shopping and CTV Product Updates](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/youtube-live-shopping-616f1c3180094-sej.png)
At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube.
These announcements provide a clear picture of what’s coming next in streaming and commerce.
In a post on the Google Ads & Commerce blog, Levy explained that the pandemic accelerated both the moves to streaming and ecommerce. She added,
“As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop.”
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So, YouTube is crossing the streams.
The platform is also hosting a week-long live shopping event that starts on November 15, featuring popular holiday gifts from Samsung, Verizon and Walmart.
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