High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue.
To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.
Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products.
Keywords geared toward conversions
Conversions for SEO include:
- Sales
- Leads
- Email and SMS subscriptions
- Higher pageviews that drive CPM revenue
- App and ebook or information downloads
- Phone calls
- Live chat sessions
- Free trials
If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready. And as they’re opting in, you can ask about interests.
If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents. Knowing this helps you tailor your marketing to their interests.
If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content.
And this is what leads us to find these high-conversion phrases. Look at non-SEO tools and data providers first.