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As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft.
In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business Officer at DuckDuckGo, explains how the company’s contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers.
This article provides key insights into DuckDuckGo’s privacy-first approach, contrasting it with competitors like Google.
As third-party cookies are phased out due to increased privacy regulations, marketers are concerned about how to reach potential customers without collecting as much data.
DuckDuckGo offers an alternative. The company says its ads respect user privacy while enabling marketers to target relevant audiences.
With Google facing an antitrust lawsuit alleging anti-competitive practices, DuckDuckGo’s approach is gaining renewed relevance.
Google stands accused of stifling competition and reducing consumer choice to dominate the search and advertising market further.
As regulators scrutinize potential anti-competitive behavior, options like DuckDuckGo give the marketplace increased choice.
DuckDuckGo & Microsoft: A Partnership Built On Privacy
DuckDuckGo takes the stance that privacy is a fundamental human right. As a result, DuckDuckGo has constructed its business model to safeguard user privacy no matter what.