SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients.
SEO reports are integral to agency work, report creation being one of the primary challenges associated with it. Manually collecting data for numerous client projects from different data sources, such as traffic stats, search rankings, technical issues, backlinks and competitive analysis, consumes valuable time.
Fortunately, there’s a solution: automated SEO reports.
By using SEO report templates, setting up a dashboard in Looker Studio (or other similar platforms), or even granting your clients access to SEO software data points, you can save loads of time. It also fosters strong client relationships built on transparent communication and mutual respect.
Here are some benefits and challenges of automated SEO reporting and different ways to set up a streamlined reporting process for your clients.
What is automated SEO reporting?
Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients. This results in minimal manual effort.
The main automated SEO reports benefits are:
- Data accuracy: Automation reduces the likelihood of human errors when collecting and organizing data. This is especially beneficial when your agency manages multiple clients, as it’s easy to get overwhelmed.
- Time-saving: Automation frees up your team’s time, allowing them to focus on other crucial tasks, such as implementing SEO strategies and conducting SEO experiments.
- Streamlined communication with clients: With automation, you can regularly deliver reports to clients’ inboxes at a set time. This can be challenging if done manually instead.
Like any process, automated SEO reporting has its challenges, one of the main ones being the additional cost of automation tools. Dedicated reporting solutions can be somewhat costly and can place additional strain on your agency’s budget. Nevertheless, you can always find SEO software for your daily SEO operations, including built-in reporting capabilities.