![YouTube Creators Must Comply With New Rules For AI Content YouTube Creators Must Comply With New Rules For AI Content](https://www.searchenginejournal.com/wp-content/uploads/2023/11/img_2023-11-15-144920-655520d02c036-sej.jpeg)
YouTube creators will soon need to comply with new platform policies around content generated or altered with AI.
The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety.
Mandatory Labels & Disclosures
A major change requires creators to inform viewers when content contains realistic AI-generated alterations or synthetic media depicting events or speech that didn’t occur.
This includes deepfakes showing someone appearing to do or say something they didn’t.
Labels disclosing altered or artificial content will be mandatory in the description panel. YouTube provided mockups demonstrating how these descriptions could look.
For sensitive subjects like elections, disasters, public officials, and conflicts, an additional prominent label may be required directly on the video player.
YouTube says creators consistently failing to comply with disclosure requirements may face consequences ranging from video removal to account suspensions or expulsion from the YouTube Partner Program. The company promised to work closely with creators before rollout to ensure complete understanding.
New Removal Request Options
YouTube will allow people to request the removal of AI-generated content featuring an identifiable individual’s face or voice without consent. This includes deepfakes imitating unique vocal patterns or appearances using AI generation.
Music partners will soon be able to request takedowns of AI music imitating an artist’s singing or rapping voice. When evaluating removal requests, YouTube stated it would consider factors like parody, public interest, and subject newsworthiness.