John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about.
Reddit Discussion On Topical Authority
The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority.
They posted:
“My understanding is you didn’t understand anything about Topical Authority & Knowledge Graph. I was told this by my manager.
Please help me understand it if you have any examples.
I’ve gone through YouTube videos but couldn’t find any relevant material.”
Someone with the Reddit nick GrumpySEOguy responded:
“‘Topical Authority’ is a new fancy term used by SEO ‘gurus’ to get clicks.
This concept has been around as long as I can remember and is actually called “relevancy.”