Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup.
Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos.
This new structured data for learning videos enables Google Search to understand the content better and serve users with more relevant results.
Videos marked up with these properties may also display rich snippets in search results, including the target education level and video type like “overview” or “solution.”
The learning video rich results are currently available in English on Google Search globally for desktop and mobile. They appear for searches related to academic learning and educational content.
Structured Data Implementation
Structured data is a standard way of marking up a web page to classify its contents.
For websites with content management systems (CMSs), publishers can integrate structured data plugins to add markup more easily. Those using JavaScript-based websites can generate the schema.org metadata through code.
Best Practices For Publishers
Google recommends publishers follow best practices for implementation:
- Add the required schema.org properties based on the video format
- Use Google’s Structured Data Testing Tool to validate the markup
- Deploy a few pages with the new structured data
- Submit a sitemap to inform Google of the changes
Technical Requirements
The technical requirements include: