New Ways To Utilize ChatGPT For SEO & Marketing

SEO

By Chris Barnhart Last updated Nov 10, 2023

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Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing.

To recap, Custom GPTs give ChatGPT Plus and Enterprise users the ability to create a GPT with a specific set of instructions, additional files to reference (knowledge), multimodal capabilities, and custom actions with third-party APIs.

Think of it like working with ChatGPT using an advanced version of Custom Instructions without the 3,000 character limit.

How To Build A Custom GPT

There are two ways you can build your own custom GPT: Create or Configure. Create allows you to have a conversation with the GPT Builder.

Screenshot from ChatGPT/GPT Builder, November 2023

One of the perks of custom GPTs is that you can customize them using natural language instead of coding or setting a detailed list of parameters.

For those more experienced in prompt engineering, Configure allows you to customize the GPT by entering specific details about the GPT.

Screenshot from ChatGPT/GPT Builder, November 2023

Details like the image, name, and description appear on the Explore GPTs page and on the GPT itself.

Screenshot from ChatGPT, November 2023

Screenshot from ChatGPT, November 2023

Conversation starters appear as the suggested prompts in the GPT interface.

Instructions allows you to specify functionalities you want the GPT to have and behaviors you want the GPT to exhibit or avoid. GPT instructions can be up to 8,000 characters in length – over twice as long as Custom Instructions – and are prompt-engineered from conversations with the GPT Builder.

Upload files to Knowledge as reference material for the GPT to use with its responses. According to the conversational side of GPT Builder, “You can upload text files, PDFs, and images for reference, and the size limit for each file is 25MB. These files can help me provide you with detailed and accurate responses by analyzing their contents.”

If you want users of your GPT to have access to multimodal features like DALL·E 3, web browsing, and advanced analysis, you can enable those under Capabilities.

Actions allow you to tap into third-party APIs or add OpenAI schema. If you have developed a ChatGPT plugin, you can import the schema from the existing plugin manifest.

Screenshot from ChatGPT/GPT Builder, November 2023

Custom GPTs For SEO And Marketing

What can you use custom GPTs for in SEO and marketing? A lot.

For my first attempt at a custom GPT for SEO, it took about ten minutes to build a Web Quality Analyst that evaluates websites for E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.