Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?).
Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance.
This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), which is based on data from StatCounter and Similar Web, which I learned of via an X post by Greg Sterling.
By the numbers. Google’s worldwide search market share, according to StatCounter:
- October 2023: 91.53%
- October 2022: 92.34%
This is Google’s lowest global search market share in the past 12 months. But is this ChatGPT eating into Google’s search market share? Extremely unlikely.
The problem? Statcounter doesn’t track ChatGPT because – hello? – it isn’t a search engine. It’s an LLM-based generative AI chatbot.