The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions.
The slide says The 3 Pillars of Ranking:
- Body: What the document says about itself
- Anchors: What the Web says about the document
Then there is this footnote that says “we may use “clicks” as a stand-in for “user-interactions” in some places. User-interactions include clicks, attention on a result, swipes on carousels and entering a new query.”
Cyrus Shepard seemed to be the first to spot these and posted a Twitter thread on them, here they are:
What user interactions does Google measure?
• Attention (hover/mouse movement)
• Clicks
• Scrolls
• Enters new query