Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version gains campaign level broad match, search themes, DSAs to PMax and much more.
PPCGreg spotted this earlier but the release notes didn’t go live until yesterday afternoon:
tip: I recommend uninstalling the old version before installing the new one.
— Greg (@PPCGreg) November 1, 2023
Here is the full list of changes you can expect in version 2.5 of Google Ads Editor.
App URL for App Install Ads
You can now add app deep links for App Install Ads through the App URL field, similar to App Engagement Ads.
Automatically created assets in Ad Strength of responsive search ads
Ad Strength of responsive search ads will take automatically created assets into account to ensure that Ad Strength results are accurate.
Asset source in asset report
The “Asset source” column is now available for channel level, asset group level, and ad level asset reports. This column enables you to differentiate between automatically created assets and advertiser provided assets.
Additional fields in Discovery product ads
Discovery product ads now support the following additional fields: