Google announced the availability of the new dot ING top level domain that allows users to register domains that indicate verbs, nouns and adjectives that end with the ing suffix.
ING Top Level Domain (TLD)
A top level domain (TLD) is the last part of the domain name, like .com, .org, etc.
The newest version, introduced by Google, is .ing, which allows publishers to register a domain name that targets actions, people, places, things and even adjectives that end with ing.
Many brands have already begun registering .ing domain names:
- Adapt clothing brand registered adapt.ing
- Adobe Acrobat registered edit.ing and sign.ing
- Canva registered draw.ing
- ING banking and financial group registered bank.ing
Why Is ING Important?
This kind of targeting with a ING TLD is good for branding what users can do or accomplish with a site, product or service by using a short and easy to remember domain name.
This is called a domain hack.
Wikipedia has a useful description of a domain hack:
“A domain hack is a domain name that suggests a word, phrase, or name when concatenating two or more adjacent levels of that domain.
For example, bir.ds and examp.le, using the fictitious country-code domains .ds and .le, suggest the words birds and example respectively.