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Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms.
In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out.
These include AI-powered product image generation, enhanced business information panels, and labels identifying “small business” listings.
New “Small Business” Labels In Search & Maps
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Among the new features, Google is adding a “small business” label to qualifying companies’ Search and Maps listings.
This label should make it easier for shoppers to find and support small businesses during the critical shopping season.
Businesses can identify as small businesses in Google’s Merchant Center and Business Profile platforms. Google will also add the label automatically based on factors like the number of products offered and web traffic.
“Shoppers are looking for small businesses: In fact, 84% of people say supporting local and/or small businesses is important to them,” said Matt Madrigal, Vice President and GM of Merchant Shopping at Google.
AI-Powered Product Image Generation With Product Studio
![Google Helps Small Businesses Stand Out With New Search Label](https://www.searchenginejournal.com/wp-content/uploads/2023/11/screenshot-2023-11-01-at-12.32.05---pm-65428589eec3a-sej.png)
![Google Helps Small Businesses Stand Out With New Search Label](https://www.searchenginejournal.com/wp-content/uploads/2023/11/screenshot-2023-11-01-at-12.32.05---pm-65428589eec3a-sej.png)
In addition to the labeling, Google is expanding its AI-powered Product Studio tool to all U.S. Merchant Center Next users and Shopify merchants using the Google & YouTube app.
The scene generation feature uses a text-to-image AI model to place products into any imagined scenario the merchant describes.