Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities.
Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because it has a unique value for their audience.
Depending on the level of complexity, a task can be augmented, automated, or autonomously performed by machine learning, artificial intelligence (genAI included), or robotic process automation (RPA).
ChatGPT is a tool to augment certain big digital marketing and SEO tasks.
This article will explore how digital marketers or SEOs can use generative AI to create assets like useful tools and widgets that content creators want to share because of the value it creates for their audience.
Insights from the article:
- A linkable asset is a well-positioned asset owned by the company that can be either people, processes or technology.
- Linkable assets planning starts with a hyper-specific audience segment.
- Although the capabilities of generative AI are limited, digital marketers can create Google Sheets/Excel templates and then turn those templates into widgets with ChatGPT coding.
What is a linkable asset?
A linkable content asset is content that communicates the unique value proposition (UVP) of a company’s owned assets. The company’s assets are people, processes or technology that the company owns.
These assets attract shares and links due to their distinctive value proposition, designed to resonate with content creators, journalists, and audiences. The primary goal is to create a compelling story around the asset that encourages sharing and linking.