Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch.
The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023.
However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors.
Below is an overview of the biggest issues impacting merchants, including invalid GTIN values and violation of Google policies.
Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products. Google penalizes accounts for wrong GTIN values, so it’s crucial for merchants to fix identification problems to avoid listing rejections.
Violation of Google policies impact 44%of all merchants. This means that Google’s algorithm flagged a policy violation in your feed. To identify the issue, contact Google for a review. Once you know the problem, make the required changes to your product feed or website.
Common reasons for seeing this error on the product level include:
- Products that aren’t allowed to be advertised on Google network.
- Having banned words in titles and description.
- Images that go against Google’s policies.
Swiftly resolving these problems is essential to minimize their adverse effects on your account and advertising performance.