![How To Use SEO To Target Your Audience Throughout The Funnel How To Use SEO To Target Your Audience Throughout The Funnel](https://www.searchenginejournal.com/wp-content/uploads/2023/10/how-to-use-seo-to-target-your-audience-throughout-the-funnel--651d25cc94c2e-sej.png)
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to making a purchase decision.
A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer journey or marketing funnel for businesses.
I’ve seen it way too many times, and talk a lot about the importance of having a defined and objective plan for SEO.
Regardless of how new or established your brand or organization is – or where you are in your efforts – it is always a worthy exercise to go through on a regular basis.
Customer behaviors change, competitors change, and even your own organization can have changes in goals and objectives that may impact your marketing funnel that you’ll want to map your efforts to.
Stages Of The Marketing Funnel
Before I get into the SEO audience targeting to the funnel, let me take a moment and recap how I define the stages of the funnel:
Top Of The Funnel
At the top of the funnel, the main goal is to create awareness for your target audience.
Potential customers become aware of your brand, product, or service through various channels, such as advertising, social media, content marketing, and word-of-mouth referrals.
Keep in mind that this stage should be informational and educational, aimed at addressing the needs of your audience rather than directly promoting products.