In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation.
This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform.
Rising Customer Acquisition Costs Amid New Opportunities
This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating customer acquisition costs.
HubSpot’s research indicates that 53% of SMBs in the United States experienced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more.
TikTok, a platform where over half of its U.S. users discover new brands, hopes to solve this problem uniquely.
HubSpot-TikTok Integration Automates B2B Lead Capture Process
The new HubSpot CRM integration offers automated lead capture from TikTok, turning a highly engaged audience into potential high-value customers.
Karen Ng, SVP of Product at HubSpot, emphasized the transformative power of combining TikTok’s discoverability with HubSpot’s robust customer platform.
“With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.”