Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings.
Ginny Marvin, the Google Ads Liaison, confirmed on X saying, “We’re regularly experimenting and don’t have anything more to share at this point.”
This was first spotted by Lidia Lidia Infante who told me on X she found three ads, followed by four organic free listings, followed by an ad. She shared this screenshot.
Patrick Stox then spotted a similar thing where the search ads were at the 5th and 3rd organic positions, here is his screenshot he posted on X:
He even shared a video of it in action:
Here is Google’s confirmation tweet:
